Our Story
Founded in Istanbul in 1948, LTB has been crafting premium European denim for over 75 years. Today, our authentic heritage jeans are available in 4,000+ stores across 71 countries, including Australia and New Zealand
The LTB team remains dedicated to delivering exceptional fit, distinctive washes, and fashion-forward designs that resonate with denim lovers around the world.
Our vision
Denim has always been more than just a fabric for LTB. It's what we live in. Premium European jeans shaped by movement, memories, and the marks we leave behind. LTB makes quality denim that carries comfort, structure, and a certain kind of ease you don't need to explain. Since 1994, we've been designing premium jeans with the energy of Istanbul at our back. It's a city that doesn't stand still, and neither do we. Each piece is made to feel lived-in from day one, with details that hold up to wear and time. This is our focus is sharp on European denim craftsmanship. Fit, fabric, finish, with nothing is left to chance. The sustainable techniques we use come from decades of precision denim manufacturing, learning and refining the quality jeans for our customers worldwide. No performance, no overthinking. LTB is for people who know what they like and trust premium quality jeans.
Sustainability
LTB operates within a system that takes sustainability seriously, not as a buzzword, but as a genuine commitment to creating better denim for customers worldwide. Real Environmental Action From solar energy powering our European production facilities to advanced water recycling systems, LTB's parent company Çak Holding builds with the future in mind. We meet rigorous global standards including ISO 14001 Environmental Management and SA 8000 Social Responsibility certifications. Eco-Conscious Premium Jeans Our sustainable denim uses OEKO-TEX® certified processes, ensuring your LTB jeans are safer for you and kinder to the environment. We incorporate recycled and organic-certified materials through GOTS, RCS, and GRS standards, plus smarter dyeing processes that dramatically reduce waste. Denim Done Right The result? Premium European jeans crafted with care for both our customer and the world they're worn in. It's quality denim that doesn't compromise on style or environmental responsibility.
Live to Be
Live to Be is about showing up as yourself, for yourself. It’s not about loud statements or chasing an aesthetic. It’s about feeling right in what you wear and what you stand for. LTB makes denim that fits that idea. Built to move with you, made to last, and never trying too hard. Wear it how you want. Live how you mean it.
Denim Collections for Every Style
Whether you prefer classic straight-leg jeans or contemporary skinny fits, LTB's European denim collection offers premium quality options for men & women. Our sustainable denim features eco-conscious materials and responsible production methods, ensuring you look good while supporting environmental stewardship. Each pair is crafted with attention to detail that only comes from decades of European textile expertise.